The European Union has specific requirements for obtaining user consent for website visitors under the General Data Protection Regulation (GDPR) and the ePrivacy Directive. These requirements are mainly related to obtaining consent for the use of cookies and similar tracking technologies.

  1. Cookie Consent Banner: Websites must display a cookie consent banner or pop-up when a user first visits the site. This banner should inform users that the site uses cookies and similar technologies and provide them with the option to accept or decline these cookies.
  2. Granular Consent: Users should have the option to give or withhold consent for different categories of cookies. These categories may include essential cookies (required for the website’s basic functionality) and non-essential cookies (used for analytics, advertising, or other purposes).
  3. Clear and User-Friendly Language: The language used in the cookie consent banner and associated explanations should be clear, concise, and easy for users to understand. Avoid using legal jargon or vague terms.
  4. Opt-In Consent: Consent must be obtained through an affirmative action, such as clicking an “Accept” button or actively selecting cookie preferences. Pre-checked boxes for cookies are generally not compliant.
  5. Information About Cookies: Users should be provided with information about the types of cookies used, their purposes, and the duration of data retention. This information should be easily accessible, possibly through a “Learn More” or “Cookie Preferences” link.
  6. Revocable Consent: Users must have the ability to change their cookie preferences or withdraw their consent at any time. This should be clearly explained and easy to do.
  7. Record-Keeping: Website owners should keep records of user consents to demonstrate compliance with the GDPR.
  8. Age Verification: If your website is directed at or collects data from minors, you must obtain parental or guardian consent for data processing.
  9. Third-Party Cookies: If your website uses third-party cookies, you should inform users about these and provide information on how to manage their preferences with those third parties.
  10. Consent for Data Processing: In addition to cookies, if your website collects personal data for other purposes, you should also obtain consent for those specific data processing activities.